Marketing should feed curiosity, spark engagement, and build brand strength. The good stuff does all that – rich in flavour, carefully crafted, and tailored to those it’s meant for. But too often, content ends up like junk food. Quick to produce, easy to consume, and ultimately forgettable. It fills a gap, but it doesn’t nourish your brand – or leave anyone satisfied.
So here’s the question: is your marketing Marmite or mediocre?
Bland isn’t a brand strategy
The brilliance of Marmite’s marketing lies in its refusal to spread it thinner for mass appeal. It doesn’t water down its flavour to suit the timid. It doesn’t aim for broad, beige likeability. It knows what it is – and who it’s for – and it leans all the way in.
The result? A brand that’s not just recognised but remembered. Talked about. Actively chosen. In a world of safe messaging and flavourless content, it stands out like a punchy pickle on a cheese board.
The myth of universal appeal
Some businesses still believe that marketing should tickle the tastebuds of every client persona. So they play it safe – tone it down, stick to safe recipes, avoid spices…
But here’s the thing: when you try to please everyone, you usually end up exciting no one. You become the marketing equivalent of boiled cabbage – filling, but hardly irresistible.
Great marketing isn’t about filling a plate. It’s about making something worth tasting. Something that will keep discerning diners coming back for seconds. And thirds. The best brands know exactly who they’re cooking for – and they season accordingly.
Be specific. Be smart. Be brilliant to someone.
People don’t fall in love with things that taste of nothing. They’re drawn to boldness – the rich espresso, the sharp cheddar, the unexpected heat of chilli chocolate. That’s why the most effective content doesn’t try to cater for every palate. It’s designed to delight a specific one.
That’s where The Write Company comes in.
We don’t do generic, box-ticking copy. We create content with clarity, character and just the right kick – precisely targeted at the customers you actually want to win. Whether you need something smart, subtle and refined, or bright, brave and bursting with flavour, we’ll help you serve up a brand voice your audience can truly sink their teeth into.
Not everyone will love it. That’s fine. But the right people will – and they’ll remember exactly who served it.
Ready to spice things up?
If your current marketing feels more rice cake than roast dinner, it might be time to bring in the flavour experts.
Talk to The Write Company and let’s cook up something brilliant. Call us on 01760 723366 or 07881 357081, or email email@writecompany.co.uk.